Svitlana Maltseva

Svitlana Maltseva, a Ukrainian-born model, has made a remarkable journey from local photoshoots in Ukraine to the international fashion scene in Los Angeles. With her striking beauty and unwavering dedication, she’s become a sought-after face and a true inspiration for aspiring talents. From her early start in Shanghai at 15 to now building a successful career in the USA, Svitlana’s story is one of passion, adaptability, and creative expression

CREDITS
Model: @wondersveta
Photographer: @lada.flash
MUA & Hair: @thesoulle
Stylist: @yasiaaa
Wardrobe: @shopcurve @anoeses.brand @bentkahina @lika.in
Assistant: @dinikolaev
PR: @multi_publications

Svitlana, you are a successful model whose face graces the covers of fashion magazines. You play a significant role in promoting unique beauty and culture on the international stage. At what age did you realise you wanted to become a model, and how did this dream begin to come true?
Thank you so much! I really appreciate it! I suppose I was almost destined for this. My mum enrolled me in a modelling school for children when I was 8. Since then, I’ve taken part in runway shows, beauty pageants, and photoshoots for local brands in Ukraine. However, my career truly began when I was 15, as that’s when I embarked on my first international contract in Shanghai.

Now you’re building a career in the USA and are a role model for many. How has living and working in this country changed your perception of fashion and your overall worldview?
What opportunities have proven most valuable, and how do you use them for your development? Every country I’ve worked in has its own specific market where you either thrive or struggle, and LA is no exception. I was fortunate enough to find clients who have been working with me for years. However, the market is constantly evolving, and you have to adapt accordingly. Nowadays, I’m focused on building my brand on Instagram because clients no longer want to hire just a model—they’re interested in a public figure or influencer. So, it becomes more of a paid collaboration. LA offers opportunities to audition for major international brands. While nothing is guaranteed, at least you get a chance, and for that, I’m truly grateful.

What challenges and barriers have you had to overcome, and how has this influenced your professional growth?
I’ve certainly faced my share of disappointments, but I’ve learned to view them differently, stay composed, and make the best of whatever I have. Modelling is somewhat like a boot camp—it builds character and resilience. Overcoming these challenges has strengthened me and helped me grow.

Tell us about your collaboration with Bounty Models in Los Angeles. How does modelling in the USA differ from other countries, and what do you consider your key achievements here?
My contract with Bounty Models in LA came as a pleasant surprise—I wasn’t even seeking it out. However, I’m incredibly pleased it happened. The agency has provided numerous opportunities and has taken excellent care of me, especially during times when I needed support the most. They’ve connected me with the right clients, which I believe is crucial. Some career highlights in LA include appearances on the iconic soap opera The Bold and the Beautiful, a beauty campaign for Merle Norman, modelling for a lookbook by actress Kyle Richards, and appearances on The Real Housewives of Beverly Hills, as well as a hair campaign for John Frieda. I’m also very grateful for my commercial clients who regularly book me. Modelling is inherently unpredictable, so having this sense of community and security is invaluable.

What lessons and values did you bring from Ukraine, and how have they contributed to your development in the USA? How do you view your role in promoting cultural diversity and inclusivity in the modelling industry? What does it mean to you to be part of this movement? What do you hope to achieve in this country that will positively impact the local community and the fashion industry as a whole? Do you have any ideas on improving the fashion industry and supporting emerging talent?
Working in LA already contributes to promoting diversity. My experience in Ukraine instilled a strong work ethic and respect in me. I always give my best on set, regardless of whether the client is big or small, because reputation and integrity are everything. Being part of the fashion industry in the USA involves making a positive contribution to the community and supporting inclusivity.

The US is a land of vast opportunities for growth in creative industries. You are the co-founder of the electronic music label Dark Matter in Los Angeles. What inspired you to pursue this musical direction, and what role do you intend to play in the development of this project?
Music has always been a passion of mine, ever since I can remember. My musical tastes have always been eclectic, which naturally led me to techno. “Dark Matter” is a passion project I’m working on with my best friend, who’s also a model and DJ I met in LA. We share a deep love for underground culture and are planning to launch the project soon. We aim to make a statement with it, so stay tuned for more!

Style without limits