Jana Dužanec
Jana Dužanec is the founder and sole owner of Jana Nails,
a fast-growing cosmetics brand from Croatia. Known for top-notch quality and
stylish designs, JN products are highly sought after and respected by professionals.
At Jana Nails, creating a welcoming environment for passionate nail artists is
always a top priority. This brand is dedicated to fostering originality,
creativity, luxury, and ensuring success for all who choose to be a part of
their beauty family .
IG: @janaduzanec , @jananails_official & @jananails_shop
TEAM CREDIT : @janaduzanec
Powered by: Jakob Jurcevic @bydrjakov
Photo: Srećko Rundić @srecko_rundic
Art Director:
Karlo
Rusan @karlorusan
Make Up: Karlo Rusan for @rukabeauty
Hair: Marko Švenda @marko_svenda for Salon Franić @salonfranic
PR: @say__media
Custom flowers: @tvoje.hr
Jana Nails is one of the leading nail brands, renowned for its luxurious Beauty and Spa lines that captivate all lovers of makeup and royal cosmetics, followed by well-known JN gadgets. Immerse yourself in the superior quality of this premium brand, surrender to the experience, and witness why this brand has become a timeless beauty favorite. #lovejananails
This innovative brand doesn't just focus on nail aesthetics;
it introduces a Spa line with nurturing cosmetics that cater not only to
women but also include products tailored for men's care. Explore the diverse
range of premium products, each meticulously tested to meet the preferences of
every individual. Whether you crave a touch of sophistication in your beauty
routine or seek a relaxing self-care ritual, JN Spa offers an array of
exclusive offerings crafted just for you. #JNspa
The JN Beauty line offers a range of luxurious,
high-quality cosmetic products that seamlessly complement every nail
collection. JN cosmetic products are carefully selected and tested to enhance
every look. Experience the perfect blend of luxury and functionality with JN
Beauty, where true beauty knows no bounds. #JNbeauty
Jana’s passion for nail art, previously unheard of within the nail industry, set her apart from the crowd, leading the way with innovative trends and techniques within the field. Jana says, “It all started back in college, during the early days of nail art. Initially, it was just a way to earn some extra cash—a classic story that many beginners can relate to. At the time, nail products and techniques were still quite basic. After graduation, I began building a client base and decided to pursue my passion full-time. I've always been fascinated by nail design as a form of self-expression, and I wanted to share that passion with others. So, I started teaching. Starting my own business was a leap into the unknown, but it turned out to be the start of something bigger. Along the way, I unexpectedly became an influencer, spreading my love for nail art on a larger scale.”
“The journey began by offering courses as a learning opportunity for clients interested in nail design and entering the nail business. As interest grew, invitations poured in from around the globe, leading to courses held across Europe, the United Arab Emirates, and beyond. After years of travel and hard work, the time came to establish my own brand. Starting with a few products and limited shades, the early days were marked by responsibility, countless hours, product testing, and collaboration with various labs to refine quality. This relentless pursuit of excellence has culminated in over 5000 product types and a presence in 25+ countries. Word spread quickly about our brand, and with it, came the formation of an exceptional team—from employees to graphic designers to production team.“
The brand quickly expanded beyond Croatia, with Jana Nails products now available all over Europe, including their border neighbors.
“We are also thrilled to share that we've partnered with
distributors in Serbia, extending our reach to this exciting market. Looking
forward to collaborating with Serbian influencers and introducing Jana Nails to
even more beauty enthusiasts in the region!”, says Jana.
Reflecting on her journey, Jana says, “It's been a
collaborative effort that not only expanded our product reach but also
positioned me as an influencer in the industry. Seeing others recognize the
quality, effort, and passion behind our work brings us immense joy. As a team,
we're proud to make a difference and influence others through leadership,
example, and support whenever needed. My greatest accomplishment would be
serving as an inspiration and motivation to even just one aspiring nail
artist."
“I firmly believe we've got the three most important things covered in business: quality, consistency, and luxury. As the face of Jana Nails, I'm committed to ensuring that every product we provide is of the highest quality without fail. I do not compromise when it comes to the quality of our products, and consistency is particularly important for every customer, whether they are a beginner or a professional. When we package all of this in luxurious packaging, we create a winning formula. This is why our products are highly regarded in salons and by educators across Europe, and increasingly so on a global scale. We are also proud to say that we were among the pioneers in starting the trend of filming campaigns for nail collections that always bring joy to us and everyone around us. This innovative approach has not only set us apart in the industry but has also delighted our customers and followers. Through these campaigns, we're able to convey the essence and beauty of each collection in a dynamic and engaging way, sparking excitement and inspiration among our audience. From different themes to exotic locations our filming campaigns have become an integral part of our brand identity, reflecting our commitment to creativity and excellence in every aspect of what we do.”
Jana states, “I consider Jana Nails to be the result of a collective project and teamwork. I firmly believe that success hinges not only on the quality of our products but primarily on the satisfaction of our customers. To me, this is the true gauge of how successful both my idea and the efforts of the entire team are. It brings me great satisfaction to see the brand resonate across a wide spectrum of generations, and each collection is truly timeless. I am immensely pleased because we've managed to create something that can bring a sense of joy to everyone. Moreover, it's important to me to be involved in the entire production process from start to finish. I enjoy personally selecting the final look and always strive to offer the highest possible product quality, innovative product design, and overall create something according to my own taste. We continuously strive to create something interesting and new, something different from the rest. I'm grateful to everyone who has recognized all of this within our brand, to all who follow us, and who provide us with immense support and encouragement.”
Jana says, “Our next aim is to reach more people worldwide and connect with those who share our passion. We strive to continuously evolve with our products, experimenting with fresh ideas, and crafting campaigns that are both creative and fun. It's imperative for us to stand out in the industry, consistently remaining "in trend" without resorting to imitation. Instead, we pride ourselves on spearheading our own novelties, setting the bar for originality and creativity. We are committed to pushing boundaries and setting trends, rather than simply following the crowd. Each new release is carefully curated to reflect our unique vision and brand identity. Moreover, the positive feedback we receive serves as validation that our approach resonates with our audience, affirming that we're on the right path.”
Experience timeless beauty with Jana Nails. Check out their social media profiles, try out their premium beauty products, and discover why countless people have stayed loyal to this brand for years. #JNbeauty #JNspa #JanaNails